Let’s make your message irresistible.

Keep putting off ‘doing the words’?
Uninspired by templates and robo-text?
Struggling to find the right tone?

I can help. I’ll transform your raw info (or stream-of-consciousness splurge) into copy that’s clear, concise and characterful. Together, we’ll get it off your To Do list and out into the world.

Headshot, Oliver Merch

Oodles of experience

  • 20 years as a Copywriter, including 8 as Head of Copy.
  • 10+ creative awards and nominations.
  • Informed by a Psychology degree from Oxford University and 6 years in Brand Strategy agencies.
  • Brands include: Amazon, Adidas, Guinness, Tesco, Nando’s, NHS and many more.
  • Agencies include: Ogilvy, Saatchi Masius (now Saatchi & Saatchi Pro), Lowe (now MullenLowe), Red Brick Road, CP+B.
  • Much of my work comes from repeat bookings and word of mouth.

Ways I can help

Writing and distilling

Aka “Well said”

Websites

Starting from scratch or revamping an existing site? Pithy one-pager or multi-page marvel? Whatever you need, you’ll get web-designer-ready copy that positions you as the obvious choice to solve your customers’ problems. I can write from a bunch of bullet points, or distil and polish your first draft.

Speaking of web designers, if you need one, I can highly recommend Holly at This Demanding Life (who I chose to do this site).

(Almost) everything else

I pride myself on being versatile (like ‘80s classic Birds Eye Potato Waffles). Over two decades, I’ve been there, done that, and bought sold the T-shirt. B2B and B2C; online and offline; above, below and through the line; agency, client-side and freelance; for businesses, not-for-profits, and more.

So, I’m ready to work my magic (sorry, not sorry) on any of these:

Websites

Main copy and banner ads

Digital marketing

Emails, newsletters and social posts

Ecommerce

Launch campaigns, site copy, on-pack

Offline

Press and poster (OOH)

Scripts

Brand films, TV and radio ads, one-offs or campaigns

Names

Organisation, brand, product or service

Clear articulation

Brand stories, propositions, and descriptors

Sales collateral

Sales decks, exhibition stands, mailers and giveaways

Long-form

Writing case studies, copy editing brochures and white papers

Internal comms

Including campaigns to launch new initiatives

Concepting

Aka “Do you want ideas with that?”

From my years in creative agencies, I can also develop fully integrated campaigns, conveying a simple idea across multiple platforms. So you needn’t be a big brand to employ big brand thinking.From my years in creative agencies, I can also develop fully integrated campaigns, conveying a simple idea across multiple platforms. So you needn’t be a big brand to employ big brand thinking.

Tone of voice guides

Aka “All together now”

Make your organisation’s communications more coherent and consistent. I’ll help you define and express your tone of voice, through workshops, guidelines and mentoring.

Something else

Aka “Variety is the spice of writing”

I love variety, in work and life. So if your project doesn’t fit the above, just let me know. In my time, I’ve written a short film about Haitians in Brazil, an exhibition stand for bone grafts, and rhyming couplets for a TV campaign. Random is good!

Oliver Meech Brand Circles

Is there anything I don’t do?

Yes. If you want a hard-sell hype-fest (HURRY, BUY NOW!!!), a never-ending sales page, or an SEO specialist, then we’re not a good fit. Oh, and I’m rubbish at gardening. Apart from that, we’re golden.

Oliver Meech Brand Circles

Good work for good people

I’m especially interested in working with more organisations that genuinely help people and planet, in ways big and small, and want to find fresh ways to talk about it.

Nice words from happy clients

“An all-rounder and all-round very nice chap”

Justin Tindall, former Executive Creative Director, Red Brick Road

“Oliver was recommended to me by a trusted source, and I have not been disappointed. Oliver takes time to understand your requirements thoroughly and gain absolute clarity on desired messaging, which leads to masterpiece copy!”
Lọ́lá Béjidé, Soluman Consultancy

“I’m so happy you’re writing our posts now – I love this style. Fun, engaging, respectful – perfect.”
Ben, Founder, PositiveNegatives

“Oliver’s a hero! He transformed the awkward words and inelegant phrases of my ‘brain dump’ into clear and simple, silky smooth text
Marie G., Property Matters

“Oliver’s copy truly reflected my company brand; injecting personality and passion for the work we do. His determination to do an excellent job shines through in all the communication I’ve had with him … He is a joy to work with and felt like a true partner to my business.”
Fay Wallis, Bright Sky Career Consulting

“Before working with Oliver, I had pieced together my website and story myself. It was far too long and not converting. Since working with Oliver, I have a website and words to be proud of. It’s made a huge difference to my confidence and business. … You won’t find another copywriter who is as good and cares as much as Oliver.”
Joanna Lott, Joanna Lott Coaching

Oliver Meech Brand Circles

Okay, how much?

I’m not cheap, but not eye-wateringly expensive either. While I’ll give you a clearer quote once I know the scope of your project, my fees generally start from £175-250 per web page, with other projects calculated at £350/day.

Get started with just a few words

Just drop me a line to set up a 20-minute intro call, then I’ll follow up with a quote. No pressure, just answers.

Oliver Meech Brand Circles